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Success Story

Miele: from creative to technical translations

Miele, an expert in high-quality kitchen and household appliances, has relied on the translation services of ELAN Languages since 2017. Concrete arrangements around the collaboration were cast in a 'service agreement' in advance.

Miele

Miele's question

Miele relies on ELAN Languages for a wide range of translation work, ranging from creative marketing copy for their website to legal, and from HR documentation to (technical) product descriptions. Miele had been looking for a partner able to translate all these different types of documents smoothly and efficiently into Dutch, French, English and German. In addition, they needed short texts to be translated within several hours’ notice on a regular basis for the Belgian and Luxembourg market.

A user-friendly system that helps us meet urgent deadlines. It also comes in very handy for updates on our social media channels

Our service

The collaboration between Miele and ELAN Languages was formalised with a service agreement in 2017. Ironclad agreements were made on word rates, the choice of a permanent team of translators and revisers for each target language, and discounts for previously translated passages.

From its broad network, ELAN carefully composed a team of native translators with in-depth knowledge of the field. We assigned translators with a smooth, creative writing style to take care of the marketing copy. Miele also uses our Fast Track Service, our solution for short instant translations of up to 100 words. "A user-friendly system that helps us meet urgent deadlines. It also comes in very handy for updates on our social media channels,” according to Miele. This service is available to our clients via MyTranslation. This convenient platform offers a direct overview of e.g. the status, delivery and costs of your translation assignments.

Miele

Manufacturer and distributor of household appliances Miele Belgium is part of the Miele group, which employs 23,300 people worldwide and has a turnover of around €5.5 billion. At the Best Brand Awards in March 2024 - the annual election of Belgian consumers' favourite brands - Miele Belgium won the ‘Best Major Domestic Appliances brand’ award for the sixth time in a row.

Solutions used

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